Jeremy Edwards

Director Of Content, Activative

Co-founder of sponsorship and sports business activation intelligence and insights provider 'Activative' - where he is director of content and consulting. Before foundin Activative, Jeremy was the director of the consultancy at the media/marketing agency Xtreme Information and prior to that worked for media consultancy Human Capital. Before working in marketing and sponsorship, Jeremy was a journalist and an editor in the media, financial, legal and political arenas.


Activative is a sports and entertainment marketing intelligence and insight provider focusing on sponsorship activation, rights-holder campaigns and sportsbiz advertising. Our subscription and consulting services that help our clients - rights-owners, brands/sponsors, agencies/professional services - remain at the forefront of the evolving landscape. Through our campaign monitoring service and case study database, our briefing reports, trend and property reviews and presentations and our curated digital magazine, we provide clients and subscribers with trends insights, activation stimulus, creative idea generation, competitor/sector analysis and strategic planning. Our role is to advise, analyse, explore, filter and stimulate marketers across the entire space: from traditional sponsorships and brand tie-ins, strategic collaborations and commercial alliances, property owner marketing and brand campaigns across the sports and entertainment space.



godz. 12:45 – 13:45

New trends in sport sponsorship