Global Business Development Sports, SAP
In his current role Achim Ittner is the global director business development Sports at SAP. With this function his team advises large international clubs, teams and associations in the sports world. Achim is a senior admired expert for digital transformation on and off the pitch in this industry.
He started his career in IT 20 years ago as a technology consultant. In this role he was leading successfully many international SAP implementation and technology projects. During a four year sabbatical he was engaging in the technology start-up community. During this time he was successfully inventing and providing game-analysis and tagging software to the leading icehockey teams in Germany. Since 3 years he is now running for SAP the business development group in Sports.
Modern technologies in sponsorship - how to build customer engagement and measure results.