Aleksandra Marciniak

General Manager, Havas Sports & Entertainment

From 2014, Managing Director of the Polish branch of Havas Sports & Entertainment (Havas Media Group). She has been connected with sport for almost 20 years, gained experience in journalism, public relations and event and strategic projects. He has worked for clients such as Coca-Cola, Castrol, adidas, Reebok, Kia, Canal +, BP and BGŻ BNP Paribas. He specializes in the activation of sponsorship projects.

Havas Sports & Entertainment

Havas Media Group is a leading global group made up of marketing and communication professionals. The rich offer includes, among others, advanced online campaigns thanks to which you will appear in the network, effective campaigns in traditional media complemented with product placement activities and the scope of sports marketing and entertainment.

Havas Media Group consists of independent media houses Havas Media and Arena, which are supported by Havas Sports & Entertainment, the world's largest network of agencies that build brand involvement in sports marketing and entertainment.



11:15 – 12:15

Sport sponsorship as the way to getting a new customers.