Bas Schnater

Fan Engagement & CRM Coordinator, AZ Alkmaar

Bas Schnater is Fan Engagement & CRM Coordinator at AZ Alkmaar. The club is increasingly focusing on data-driven business operations, which has led to a sharp increase in stadium attendance. If you want to interact with Bas, you can find him on LinkedIn or Twitter.



11:30 – 12:30

Digital transformation of a sports organization - from intuition to big data.