Geoff Wilson

Sports Strategist, #SportsMarketing Expert

Geoff runs his own marketing and communications consultancy business, with a focus primarily on sport.  Previously Head of Marketing and Communications (Irish FA) he was responsible for public relations, commercial programmes, brand development and communication to fans. Geoff works with the likes of FIFA, UEFA, AFC, FIBA and other global sports organisations in a wide range of areas from strategic planning, marketing and communications, digital, fans engagement, public affairs and knowledge sharing/exchange programmes.  In addition, Geoff consults with a  number of sports tech companies in the CRM, eSports, wearable and fans engagement space. Geoff is a part-time lecturer in marketing at Queen’s University Belfast and is Chair of Netball Northern Ireland.

Geoff is a sought after speaker, speaking on the sports biz and sports marketing at conferences around the global.



10:00 – 11:00

Sports fan involvement - on the match day and on other days.