Kevin Rye

Owner, Fan Insights

Kev’s background includes being part of the story of Wimbledon as both a fan in its most famous playing era, and then as one of the many activists working to save and then reform the club as AFC Wimbledon in 2001/2002. He worked for Supporters Direct & SD Europe for over eleven years until 2015.

Kev rejects Fan Engagement as being about selling, and is passionate about helping clubs to adopt an approach where the quality of the relationship and how they conduct it is what matters first. He believes this can not only save time, money and resources, but also, actively create opportunities to collaborate and work better with fans.

He has a postgraduate diploma in Public Relations with the UK CIPR (Chartered Institute of Public Relations), specialising in the relationships between football fans and their clubs. He is also a CIPR Accredited Practitioner and Member, and a Fellow of the RSA in the UK.



10:00 – 11:00

How to engage fans in the process of building a sponsor's brand?