Unė Marija Jurkštaitė

CBO, Žalgiris Kaunas i Žalgirio Arena

Une Marija Jurkstaite represents European basketball club Žalgiris Kaunas that is one of the oldest teams in the EuroLeague. The club operates the largest indoor arena in the Baltics – Žalgirio Arena. Une joined Žalgiris organization six years ago as Ticket Sales and Advertising Manager. With years her responsibility grew to Ticket Sales Director. In a couple of seasons, many new projects were implemented and the gain from ticketing doubled. Shortly after that Une became Chief Business Officer and now focuses on overall business strategy and development. Throughout 2018-2020 seasons Žalgiris was selling out almost every EuroLeague game and set a new attendance record in the league history. Additionally, the club received the Euroleague Devotion Golden Award for an outstanding marketing campaign to attract fans to attend games. Since the business of sport was paralyzed due to the regulations caused by COVID-19 outbreak Une devoted her focus on long-term digital development goals and launched digital transformation projects within the club and arena.