Henk-Frits Verkerk is one of the founders and managing directors of Sports Alliance. Sports Alliance was founded to help sport organisations, and their fans, benefit from fan data. Sports Alliance has 140+ clients in Europe and the USA and is active in nine countries.
Henk-Frits is the author of the book 'Personalising Sports: A travelguide for the land of data-driven marketing'. A must read for marketers interested in data-driven marketing or digital transformation.
Henk-Frits holds an MSc in BA from the Erasmus University in Rotterdam. Before Sports Alliance, he was primarily busy introducing digital television. When not tackling marketing technology, you can find him on his sailing yacht.