We have been observing a dynamic development of the esports industry for several years. The number of amateur and professional players is growing and companies are beginning to notice the huge marketing potential connected with esports. At the same time, the sector is becoming more and more professional and eSports competitions are more and more often put on a par with traditional sports.
DEMES Statuettes in the category E-sports are awarded to the company, organization or institution that stands out from others in the industry. The award in this category is meant to honor the entity that stands out in the process of professionalization and also sets the directions of development and new trends on the basis of appropriate marketing activities.
When selecting candidates, the following factors are taken into account:
- popularization of Esports in Poland
- the effectiveness of promotional activities
- marketing campaigns conducted
- cooperation with sponsors
- the impact of Esports on society
- organization of Esports events
- 2017 Fantasy EXPO
- 2018 ESL Polska
- 2019 Ekstraklasa Games