The development and professionalization of the sports sector means that more and more innovative technological projects are appearing on the market, targeted at professional athletes, amateurs, sports organizations and sports sponsors.
DEMES statuettes in the category of New Technologies in Sports are awarded to companies that by focusing on modern technologies and creating innovative products are able to build their competitive advantage, effectively reach out to potential customers in the sports sector and set market trends.
Assessment of candidates is based on aspects such as:
- use of new technologies
- sales potential
- promotional and marketing activities
- originality of the idea