Day I - Tuesday, 17 May
On the first day, we invite you to take part in a conference with the theme "Global trends, local challenges". As at the best festivals, participants will be able to choose from two stages - SPORTBIZ International and SPORTBIZ PL.
Storytelling in sponsoring -how to communicate brand values through sports?
- What is storytellingand how to use it while communicating?
- Brand values and sport– how to communicate them?
- Marketing campaigne based on a story – how to prepare it?
Socially responsible sponsoring.
- CSR or PR – how to opeate responsibly in sports?
- How a sponsor can take care of the development of sports and its own environment?
- How to build an image of a conscious, responsible partner in sport?
TEDx: How to successfully measure the effectiveness of sponsorship?
- Is AVE an effective indicator?
- How to measure the effectiveness of social media actions?
- Is ROI even possible in sponsoring?
Panel discussion: Does AVE still work - how to increase quality of sponsorship?
- The challenges of sponsorship in the new decade
- Is AVE the best measure of sponsorship effectiveness?
- How to measure return on investment - does classic ROI still make sense?
Kanał Sportowy x Arskom - more details soon
- How to effectively use an athlete in marketing efforts?
- How to select partners and ambassadors?
- How to measure the effectiveness of the cooperation with an athlete?
Modern sponsorship in sport - case study.