Founder of Xbrand Sponsoring agency specializing in consulting and implementation of activities at the interface between marketing and sponsoring. Former marketing director of HEINEKEN and ŻYWIEC brands, PGNiG, TP and ORANGE, LECH brand manager and marketing and sales director in the SPORTFIVE company dealing with marketing and sales of international sponsorship and television rights.

Co-creator and executor of many sports marketing projects and their use in brand communication, including sponsorship of Polish national football team, sponsorship of Polish Olympic team, titular sponsorship of Orange ekstraklasa, men's basketball league, speedway world championships, sports clubs and individual sportspeople.