DEMES statuettes in the Sports Video category will be awarded to the club, association, organization or agency that prepared the most interesting video promoting a product, service or event.
Trends in global marketing make the methods of promotion more and more advanced and innovative. In the case of sports and its specificity, promotion with the use of videos that allow us to show activity, movement, dynamics and energy - the features inherent in sport - are of particular interest. Above all, however, video marketing gives an excellent opportunity to show emotions, which are the absolute essence of sports.
In this category the following elements are evaluated:
- visual and aesthetic attractiveness
- unconventional approach
- promotion effectiveness
- common perception of promotional activities, including popularity
- 2015 Łączy Nas Piłka
- 2016 Joanna Jędrzejczyk & Reebok – Be more human
- 2017 Lech Poznań – Dumni z tradycji
- 2018 Amp Futbol Polska – Droga do marzeń
- 2019 Legia Junior Amp Football & Adidas – Zmieniamy życie poprzez sport